Don't Cheat Yourself, TREAT Yourself - F-Bizzle Sure to Sizzle Like Steak at iMarketers! The title says it all, folks. Our very own Forest Bronzan (aka F-Bizzle, aka F-Bomb) is on tap to present at the iMarketers' event tomorrow night (4/30). Don't cheat yourself...treat yourself, to...  read more »

Working on Saturdays - Today's tip du jour is: "spend time with people you want to spend time with." What's a-goings-on BoostStrapping readers? Enjoying your Saturday, you say? I hear ya... So I'm sitting here in the Pod, looking around and I count four...  read more »

Congrats to Tatiana Hulko and Matt Torres!  - eBoost Consulting Interns enjoy the last day of their AKPsi reigns. Photo of Mamba and Tat after Micha asked, "Are you willing to sign your life away to eBoost Consulting?". This is a quick congratulations to two of our uber-interns,...  read more »

7 Stats about Social Media that You Should Know.  - Data so hot, it's on fiiiiiii-yuh!!! Kobe Bryant learned these stats and immediately dropped 49 on the Nuggets the next day. Your results may vary. Over 70% of Americans ages 15 to 34 actively use social networks (Onlinereporter.com). 80% of...  read more »

The Rocky Story - Wrapping up the week with a quick thought for our readership's upcoming college graduates. "Many of life's failures are people who did not realize how close they were to success when they gave up." - Thomas Edison Take a moment...  read more »

How will Traditional Ad Agencies Survive? Pt 2. - Answering the question of "How will ad agencies build digital competencies?" Caption: Mr. Miyagi receives a stern warning that ad agencies must undergo a brutal self-analysis before deciding whether to make, buy, or ally...lest he wants to be beat badly...  read more »

How will Traditional Ad Agencies Survive? Pt 1.  - How a 20th Century Organizational Boundary Framework Will Solve a 21st Century Dilemma. Caption: Daniel LaRusso demonstrates that ad agencies must learn new skills like the "Crane Kick" to survive in today's business world. An interesting article came up in...  read more »

Confronting low-cost rivals - The definitive framework for responding to low-cost rivals in recessionary periods. Business truism #1- The history of business is commoditization. Business truism #2- There are two types of consumers: price-conscious and value-conscious. In recessionary periods, many businesses reposition their offerings...  read more »

Is your price right?  - A primer on dynamic-pricing models and how it applies online. Return on Assets (ROA) = Margin (M) x Velocity (V) According to Ram Charan, the ROA formula is the possibly the measure of the health of any business. I'd have...  read more »

eBoost -The Next Generation... - Introducing the Alpha Alpha Omega blog! Note: The photo above is of Clinical Psychology interns at UCSD. This is a dramatization of how our own Fab Five look. There's no Jimmy King or Ray Jackson in sight, Jalen Rose is...  read more »