Our marketing articles, written by eBoost consultants, are full of useful tips, best practices, and bleeding edge advice about all aspects of online marketing. Our consultants are experts in Search Engine Optimization (SEO), Pay Per Click Marketing (PPC), Email Marketing, Website Conversion Design, Persona Development, and Social Media Marketing (SMM) among other areas of practice.
A specialized organic pet food company needed to increase the percentage of online sales versus in-store sales. ... read more »
We tweeted updates and tracked the results during a four-week trial to answer these questions: what types of tweets gets us the most (a) followers and (b) click-throughs and what times of tweets gets us the most followers and click-throughs. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.