Articles
Our marketing articles, written by eBoost consultants, are full of useful tips, best practices, and bleeding edge advice about all aspects of online marketing. Our consultants are experts in Search Engine Optimization (SEO), Pay Per Click Marketing (PPC), Email Marketing, Website Conversion Design, Persona Development, and Social Media Marketing (SMM) among other areas of practice.
Conversion Design
- Not Doing Conversion Rate Optimization? What’s Wrong With You?
- Six Can't Miss Steps to Conversion Rate Optimization
- Persuading Without Words
- Conversion Designer as Marriage Counselor
Consulting
- Using Business Drivers to Guide Your Marketing
- Five Minutes a Day: Six Sigma Marketing Strategy
- Guide to Becoming a Complete Marketing Strategist
- Three Points of Confusion by Executives and Investors
- Five Minutes a Day: Business Awareness
- Allocating Marketing Resources After the Recession
- Behind the Strategy: Social Media Rock Stars
- The Annihilation Strategy
- The Art of the Buy-In
- Beyond Search: Don’t Miss These Other Marketing Opportunities with Google
- Your Plan is Wrong from the Start
Digital Marketing
- Presenting Like a Pro - Becoming a Corporate Storyteller
- Three Affiliate Marketing Trends to Watch in 2012
- The eBC Directional Marketing Matrix
- QR Codes: Five Effective Uses of Quick Response Codes
- Five Minutes a Day: Six Sigma Marketing Strategy
- Guide to Becoming a Complete Marketing Strategist
- Five Minutes a Day: Business Awareness
- Allocating Marketing Resources After the Recession
- The Annihilation Strategy
- Beyond Search: Don’t Miss These Other Marketing Opportunities with Google
Email Marketing
- The Ten Important Parts of an Email Message (revised and updated)
- Remove Email List Deadweight to Maximize ROI
- Get Free SEO Links Just for Hitting Send
- Email Design Best Practices for Newsletters & Templates
- Ten Important Parts of an Email Message
- Your List Source Will Affect Your Email Campaign for Life
- Segmentation - Using Interactivity
Media Buys
Social Advertising
Personas
- Conversion Designer as Marriage Counselor
- Marketing Should Be Obvious
- The Post-Recession Persona: 5 Important Trends for B2C and B2B Personas
PPC
- How Google +1 Will Affect Paid Search
- Saving Money Through Increasing Quality Score
- Increase Conversions and Save Ad Spend Using Match Types
- How Negative Keywords Really Work
- Why PPC Compliments SEO
- Understanding the CPA Yield Curve
SEO
- The Importance of Site Architecture in SEO
- Three SEO Ranking Factors You Need To Know
- Local Search: The Good, The Bad, The Ugly
- Calculating Keyword ROI for SEO
- Get Free SEO Links Just for Hitting Send
- Moving Your Site - The SEO-friendly Way
- The Ultimate Guide to Widgets and SEO
- Why PPC Compliments SEO
SMM
Next Steps
eBoost Case Studies
Online Marketing Strategy Planning Case Study
One of the most important aspects of strategic planning is to identify where you are and then decide where you wish to go. Are you new to your industry? Are you well-established? Is a competitor entering your market? Are your consumers shifting their behaviors? ... read more »
eBoost Articles
Saving Money Through Increasing Quality Score
Your max Cost Per Click (CPC) is of course a factor but it isn't the whole puzzle, simply a piece. The formula that determines your ad rank is as follows. ... read more »
Did You Know?
eBoost Consulting offers Digital Marketing Training services designed to give internal teams the digital tools and knowledge they need to succeed.
