Articles
Our marketing articles, written by eBoost consultants, are full of useful tips, best practices, and bleeding edge advice about all aspects of online marketing. Our consultants are experts in Search Engine Optimization (SEO), Pay Per Click Marketing (PPC), Email Marketing, Website Conversion Design, Persona Development, and Social Media Marketing (SMM) among other areas of practice.
Conversion Design
- Not Doing Conversion Rate Optimization? What’s Wrong With You?
- Six Can't Miss Steps to Conversion Rate Optimization
- Persuading Without Words
- Conversion Designer as Marriage Counselor
Consulting
- Using Business Drivers to Guide Your Marketing
- Five Minutes a Day: Six Sigma Marketing Strategy
- Guide to Becoming a Complete Marketing Strategist
- Three Points of Confusion by Executives and Investors
- Five Minutes a Day: Business Awareness
- Allocating Marketing Resources After the Recession
- Behind the Strategy: Social Media Rock Stars
- The Annihilation Strategy
- The Art of the Buy-In
- Beyond Search: Don’t Miss These Other Marketing Opportunities with Google
- Your Plan is Wrong from the Start
Digital Marketing
- Presenting Like a Pro - Becoming a Corporate Storyteller
- Three Affiliate Marketing Trends to Watch in 2012
- The eBC Directional Marketing Matrix
- QR Codes: Five Effective Uses of Quick Response Codes
- Five Minutes a Day: Six Sigma Marketing Strategy
- Guide to Becoming a Complete Marketing Strategist
- Five Minutes a Day: Business Awareness
- Allocating Marketing Resources After the Recession
- The Annihilation Strategy
- Beyond Search: Don’t Miss These Other Marketing Opportunities with Google
Email Marketing
- The Ten Important Parts of an Email Message (revised and updated)
- Remove Email List Deadweight to Maximize ROI
- Get Free SEO Links Just for Hitting Send
- Email Design Best Practices for Newsletters & Templates
- Ten Important Parts of an Email Message
- Your List Source Will Affect Your Email Campaign for Life
- Segmentation - Using Interactivity
Entrepreneurship
Media Buys
- How To Create a Retargeting Campaign in Google Adwords
- 5 Things You Don’t Know (but will now) About Affiliate Marketing
Social Advertising
Personas
- The Brand Your Brand Could Look Like
- Conversion Designer as Marriage Counselor
- Marketing Should Be Obvious
- The Post-Recession Persona: 5 Important Trends for B2C and B2B Personas
PPC
- How Google +1 Will Affect Paid Search
- Saving Money Through Increasing Quality Score
- Increase Conversions and Save Ad Spend Using Match Types
- How Negative Keywords Really Work
- Why PPC Compliments SEO
- Understanding the CPA Yield Curve
SEO
- The Importance of Site Architecture in SEO
- Three SEO Ranking Factors You Need To Know
- Local Search: The Good, The Bad, The Ugly
- Calculating Keyword ROI for SEO
- Get Free SEO Links Just for Hitting Send
- Moving Your Site - The SEO-friendly Way
- The Ultimate Guide to Widgets and SEO
- Why PPC Compliments SEO
SMM
- The New Google Places Pages
- Five Social Media Tools for Internal Business Communication
- Behind the Strategy: Social Media Rock Stars
- Best Practices for Creating a Corporate Social Media Policy
- Twitter Marketing for B2B firms
Next Steps
eBoost Case Studies
Paid Search Case Study
A television lift mechanism company was higher end than many cheap competitors but was not yet recognized among its' higher end competitors. The lack of brand awareness was affecting web traffic and ultimately sales. ... read more »
eBoost Articles
Beyond Search: Don’t Miss These Other Marketing Opportunities with Google
To those who missed out on last month's webinar, boy, did you miss out. Based upon the feedback it was one of the best webinars of the year. Looking past the personal grudge that's built up because of your absence, here's a Cliff's notes version to get you up to speed. ... read more »
Did You Know?
42% of search users click the top-ranking link. 8% click the second link
