In the last year and a half, Google has been busy. Google is under pressure from Wall Street to produce its revenue generating encore to AdWords. This has spurred new product developments and acquisitions that digital marketers can take advantage of.
In this webinar you will learn:
A small niche apparel product company selling ~$15-$20 items online was looking to grow after sales plateaued after several years in business. The products were high quality and consistently garnered 5 star reviews from customers, but sales weren’t growing as fast as the owner would have liked.
The products were high quality and well-priced, but the market was relatively small and sales were not growing. The company had done extensive tests with all major advertising platforms in the past but could not get any of them to produce a positive return on ad spend resulting in significant sales volume.
When starting a new Search Engine Optimization project, any half-way decent SEO would focus on keyword research, link building strategies, Title Tags, Copy, XML Sitemaps and all the other basics that have to get done. But an often overlooked facet of Search Engine Optimization is the site architecture - in other words, the way the website is laid out and how the pages connect to each other. I would argue it's the single most underrated area of SEO. ... read more »
80% of unsuccessful searches are followed with keyword refinement