Category Archives: Kurt Kaufer

Google Adwords Product Extensions

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , , | Leave a comment

Google Adwords: “View-Through” Metric

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Online Media Planning, Pay-Per-Click Marketing, PPC: Back to the Basics Series | Tagged , , , , | 2 Comments

PPC: Bounce Rate vs. Exit Rate

Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | 2 Comments

PPC: Back to the Basics – Keyword Match Types

As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | Leave a comment

Google Ad Preview Tool

If you’re not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, Search Engine Marketing | Tagged , , , | 2 Comments

5 Tools To Monitor Conversation and Brand Reputation

In an age where a backlash against traditional advertising is fueling the growth of social media as a robust marketing channel, this un-intrusive and user engaging alternative communication medium is experiencing unprecedented growth both in terms of the amount of … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Search Engine Marketing, Social Media Marketing | Tagged , , , , , , , | 4 Comments

Can QR Codes Change The Game of Mobile Marketing?

QR stands for “quick response” and the QR code is a cube shaped 2-dimensional matrix code that permits users to obtain data at a high speed by simply using the scanner (camera) located on their mobile phone. Originally developed by … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, What’s the Big Idea? | Tagged , | 1 Comment

The Home Page Diagnostic Test

Designing a home page often reminds me of my wife’s favorite television show, “Income Property” on HGTV.  Each homeowner is looking to renovate their basement with the hope of eventually renting it out and making some money off of it.  … Continue reading

Posted in Conversion Design, Kurt Kaufer | Tagged | 1 Comment

Know Your Customer

It’s no secret that the customer is the basis of all marketing and business strategy. A corporation’s largest concern should be understanding the customer’s needs, wants, and demands because in the long run, a company that is genuinely interested in … Continue reading

Posted in Consulting, Kurt Kaufer, Marketing Tools | Tagged , , , , , , , , | 4 Comments