Category Archives: Marketing Tools

The Naughty & Nice List of Email Marketing Tactics

Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check … Continue reading

Posted in Consulting, Email Marketing, Marketing Tools, Online Advertising, Strategy, Strategy Planning | Tagged , , , , | 2 Comments

The 12 Days of Boostmas Begins!

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new … Continue reading

Posted in Consulting, Conversion Design, Digital Marketing Trends, Email Marketing, Marketing Tools, mobile marketing, Pay-Per-Click Marketing, Search Engine Marketing, Social Advertising, Strategy | Tagged , , | Leave a comment

7 Design Tips to Boost Conversions

When it comes to doing business online, conversion is king – we want to turn our visitors into customers. A conversion occurs when a website visitor takes an action such as signing up for a newsletter, requesting more information, or … Continue reading

Posted in Conversion Design, Email Marketing, Marketing Tools, Uncategorized | Tagged , , | 2 Comments

Rise of the Hunters, Reign of the Sharks

Years ago, startup companies and inventors of new products or business concepts would have to beg for the limelight. They’d use their network, call journalists, email TV producers and do everything in their power to create buzz around their “big … Continue reading

Posted in Marketing Tools, Strategy Planning, What’s the Big Idea? | 1 Comment

The eBC Directional Marketing Matrix

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

Man Crush: Dan Ariely

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading

Posted in Branding in the Digital World, Consulting, Customer Loyalty, Executive Education, Marketing Tools, Persona Development, Social Media Marketing | Leave a comment

Using Tumblr to Promote Blog Content

A Useful ‘Push’ Tool for Your Marketing Arsenal I love food blogs and a great marketing application I’ve been seeing lately is the use of Tumblr to promote blog content.  The Wannabe Chef has a very useful post about the … Continue reading

Posted in Branding in the Digital World, Marketing Tools, Social Media Marketing | 2 Comments

The Rich Uncle

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Executive Education, Marketing Tools, Strategy, Training | Leave a comment

Marketing Decathlon

Q: Can you describe to the average client how challenging cross-functionality at eBoost Consulting is? Cross-functionality is one of the main differentiators of eBoost Consulting.  As I’ve mentioned many times in the past, elite results come from elite execution.  Elite … Continue reading

Posted in Consulting, Execution, Marketing Tools, Strategy Planning, Team eBoost | 1 Comment

Google Adwords Product Extensions

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , , | Leave a comment