Category Archives: Analytics

The eBC Directional Marketing Matrix

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

5 Awesome Google Analytics Tips & Tricks

I love Google Analytics, I really do.  The only issue I have is that some of the information I want is not always easily obtained.  Say you add some external links to your site, wouldn’t it be nice to see … Continue reading

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The road to a Strategic Marketing Plan

I once read that the difference between a weekend fisherman and a professional fisherman is that the professional fisherman writes down things like the date, water temperature, time, size of fish, the exact spot where he dropped the line, the … Continue reading

Posted in Analytics, Marketing Tools, Strategy | Tagged , , | 4 Comments