Category Archives: Persona Development

Mobile User A.D.D. and Why Tiered Personas Matter

Fifty percent of Americans own and use a smart phone. Twenty two percent of Americans own a tablet. You can’t go a day without encountering hundreds of mobile devices. (Try it. It’s impossible unless you live in a cave.) The … Continue reading

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Man Crush: Dan Ariely

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading

Posted in Branding in the Digital World, Consulting, Customer Loyalty, Executive Education, Marketing Tools, Persona Development, Social Media Marketing | Leave a comment

The Secret to Advocacy Marketing

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading

Posted in Branding in the Digital World, Consulting, Persona Development, Strategy, What’s the Big Idea? | 2 Comments