Category Archives: PPC: Back to the Basics Series

Google Adwords Product Extensions

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading

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Google Adwords: “View-Through” Metric

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Online Media Planning, Pay-Per-Click Marketing, PPC: Back to the Basics Series | Tagged , , , , | 2 Comments

PPC: Bounce Rate vs. Exit Rate

Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | 2 Comments

PPC: Back to the Basics – Keyword Match Types

As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | Leave a comment