Category Archives: Search Engine Marketing

Is your SEO Company Getting Coal for Christmas?

While most in the SEO industry are hashing it out over all the doom and gloom related to the latest penguin attack and panda sighting, I thought I’d offer an alternate view on the state of search engine optimization… it … Continue reading

Posted in Search Engine Marketing | 4 Comments

The 12 Days of Boostmas Begins!

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new … Continue reading

Posted in Consulting, Conversion Design, Digital Marketing Trends, Email Marketing, Marketing Tools, mobile marketing, Pay-Per-Click Marketing, Search Engine Marketing, Social Advertising, Strategy | Tagged , , | Leave a comment

3 Link Building Strategies for 2010

Coming up with unique and interesting ways to build links is an ongoing challenge for most SEO’s.  We sometimes take on clients that are in industries that are not very interesting, but none the less, they still need links.  So … Continue reading

Posted in Search Engine Marketing | Tagged , | 2 Comments

Google Adwords Product Extensions

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , , | Leave a comment

PPC: Bounce Rate vs. Exit Rate

Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | 2 Comments

PPC: Back to the Basics – Keyword Match Types

As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | Leave a comment

Google Ad Preview Tool

If you’re not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, Search Engine Marketing | Tagged , , , | 2 Comments

Google Webmaster Tools Parameter Handling Explained

specify up to Continue reading

Posted in Search Engine Marketing | Tagged , | 1 Comment

5 Tools To Monitor Conversation and Brand Reputation

In an age where a backlash against traditional advertising is fueling the growth of social media as a robust marketing channel, this un-intrusive and user engaging alternative communication medium is experiencing unprecedented growth both in terms of the amount of … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Search Engine Marketing, Social Media Marketing | Tagged , , , , , , , | 4 Comments

5 Unique SEO Tips to get to the top of Bing

With the recent merge of Bing and Yahoo a lot of SEO’s will be carefully dissecting data to better understand what major factors affect the Bing search results and how those factors compare to how Google ranks websites. It only … Continue reading

Posted in Search Engine Marketing | Tagged , , , | 1 Comment