Category Archives: Strategy Planning

The Naughty & Nice List of Email Marketing Tactics

Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check … Continue reading

Posted in Consulting, Email Marketing, Marketing Tools, Online Advertising, Strategy, Strategy Planning | Tagged , , , , | 2 Comments

Boston University Meets Business Model Scalability

Boston University, you better brace yourself.   The hard hitting combo of Johnny Chan and Jen “JMo” Morris are jet-setting their way to the cool campus of Boston University as they wrap up their dynamic eBoost Business Model Scalability Bootcamp. … Continue reading

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Rise of the Hunters, Reign of the Sharks

Years ago, startup companies and inventors of new products or business concepts would have to beg for the limelight. They’d use their network, call journalists, email TV producers and do everything in their power to create buzz around their “big … Continue reading

Posted in Marketing Tools, Strategy Planning, What’s the Big Idea? | 1 Comment

The Lean Blog Post

Every year there seems to be a few buzzwords that are echoed throughout the marketing community. Last year, words like freemium, green, socialsphere, and actionable dominated entrepreneurial and executive conversations. This year, I’ve noticed a trend toward trimming the fat. … Continue reading

Posted in Entrepreneurship, Strategy, Strategy Planning, Uncategorized | 2 Comments

The Jan Brady Persona

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

The eBC Directional Marketing Matrix

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

Marketing Decathlon

Q: Can you describe to the average client how challenging cross-functionality at eBoost Consulting is? Cross-functionality is one of the main differentiators of eBoost Consulting.  As I’ve mentioned many times in the past, elite results come from elite execution.  Elite … Continue reading

Posted in Consulting, Execution, Marketing Tools, Strategy Planning, Team eBoost | 1 Comment