Category Archives: Branding in the Digital World

Preaching to the Choir

The venue – a space large enough to fit more than 15,000 adoring fans. Guitars, drums, amps and microphones line the stage. Bright lights pulse and move in orchestrated unison. Fade in on center stage. A lone podium stands in … Continue reading

Posted in Branding in the Digital World, Customer Loyalty, Digital Marketing Trends, Entrepreneurship, What’s the Big Idea? | Tagged , , | Leave a comment

Seven Sizzling Digital Marketing Trends of 2012

The World Wide Web is the most viral epidemic. Tools and technologies are growing faster than Pinocchio’s nose. Marketers are on the hunt for increased conversions while users desire enhanced engagement. So how do we plant two trees with one … Continue reading

Posted in Branding in the Digital World, Digital Marketing Trends, Social Media Marketing | 74 Comments

Dollar Shave Club Nails it with Disruptive Biz Model

If you’re a fan of John Zagula’s and Richard Tong’s The Marketing Playbook you’re probably familiar with the Stealth Play. The Stealth Play is a business move that embodies the phrase, “if you can’t beat ‘em…join ‘em…or at least stay … Continue reading

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SDG&E Social Technical Terrorism Responsible for South-West Blackouts

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Social Media Marketing, Strategy, Team eBoost, Uncategorized, What’s the Big Idea? | Leave a comment

The Jan Brady Persona

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

Man Crush: Dan Ariely

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading

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Using Tumblr to Promote Blog Content

A Useful ‘Push’ Tool for Your Marketing Arsenal I love food blogs and a great marketing application I’ve been seeing lately is the use of Tumblr to promote blog content.  The Wannabe Chef has a very useful post about the … Continue reading

Posted in Branding in the Digital World, Marketing Tools, Social Media Marketing | 2 Comments

The Rich Uncle

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading

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Catch Me If You Can

Putting Location Based Promotions in your Retail Experience. Time, space, and place.  Thanks to GPS technology and the advancement of mobile applications, retailers can now pinpoint the timing of promotions, capture consumers in the right space, and place promotions at their consumers’ … Continue reading

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The Secret to Advocacy Marketing

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading

Posted in Branding in the Digital World, Consulting, Persona Development, Strategy, What’s the Big Idea? | 2 Comments