Category Archives: What’s the Big Idea?

Preaching to the Choir

The venue – a space large enough to fit more than 15,000 adoring fans. Guitars, drums, amps and microphones line the stage. Bright lights pulse and move in orchestrated unison. Fade in on center stage. A lone podium stands in … Continue reading

Posted in Branding in the Digital World, Customer Loyalty, Digital Marketing Trends, Entrepreneurship, What’s the Big Idea? | Tagged , , | Leave a comment

Rise of the Hunters, Reign of the Sharks

Years ago, startup companies and inventors of new products or business concepts would have to beg for the limelight. They’d use their network, call journalists, email TV producers and do everything in their power to create buzz around their “big … Continue reading

Posted in Marketing Tools, Strategy Planning, What’s the Big Idea? | 1 Comment

SDG&E Social Technical Terrorism Responsible for South-West Blackouts

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Social Media Marketing, Strategy, Team eBoost, Uncategorized, What’s the Big Idea? | Leave a comment

The Jan Brady Persona

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

The Secret to Advocacy Marketing

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading

Posted in Branding in the Digital World, Consulting, Persona Development, Strategy, What’s the Big Idea? | 2 Comments

Can QR Codes Change The Game of Mobile Marketing?

QR stands for “quick response” and the QR code is a cube shaped 2-dimensional matrix code that permits users to obtain data at a high speed by simply using the scanner (camera) located on their mobile phone. Originally developed by … Continue reading

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, What’s the Big Idea? | Tagged , | 1 Comment

SevenOneTwoFive Summer Issue Release Party 7/15 @ 7pm

What IS SevenOneTwoFive? Come and find out! Hang out with the eBoost Consulting crew at Wine Steals in Hillcrest and celebrate the release of its alter-ego SevenOneTwoFive’s July issue! Venue: Wine Steals, Hillcrest (click here for map) Date/Time: Wednesday, 7/15/2009 … Continue reading

Posted in Social Media Marketing, Team eBoost, What’s the Big Idea? | 3 Comments