Category Archives: Conversion Design

All I want for Christmas is Higher Conversion Rates: How to Create Amazing Tablet Experiences for your E-commerce Store

According to a report published by Monetate, visitors to e-commerce sites through tablet devices skyrocketed by over 346% in 2011. This should not be a surprise for anyone who has had the chance to play with one of these devices.  The … Continue reading

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The 12 Days of Boostmas Begins!

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new … Continue reading

Posted in Consulting, Conversion Design, Digital Marketing Trends, Email Marketing, Marketing Tools, mobile marketing, Pay-Per-Click Marketing, Search Engine Marketing, Social Advertising, Strategy | Tagged , , | Leave a comment

Mobile User A.D.D. and Why Tiered Personas Matter

Fifty percent of Americans own and use a smart phone. Twenty two percent of Americans own a tablet. You can’t go a day without encountering hundreds of mobile devices. (Try it. It’s impossible unless you live in a cave.) The … Continue reading

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7 Design Tips to Boost Conversions

When it comes to doing business online, conversion is king – we want to turn our visitors into customers. A conversion occurs when a website visitor takes an action such as signing up for a newsletter, requesting more information, or … Continue reading

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The Jan Brady Persona

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

The Home Page Diagnostic Test

Designing a home page often reminds me of my wife’s favorite television show, “Income Property” on HGTV.  Each homeowner is looking to renovate their basement with the hope of eventually renting it out and making some money off of it.  … Continue reading

Posted in Conversion Design, Kurt Kaufer | Tagged | 1 Comment