Category Archives: Digital Marketing Trends

The 12 Days of Boostmas Begins!

‘Tis the season to be…digital marketing experts! The holiday spirit has officially taken over the eBoost headquarters. Over the next 12 days, we will be sharing with you tips and tools to better your digital marketing strategy for the new … Continue reading

Posted in Consulting, Conversion Design, Digital Marketing Trends, Email Marketing, Marketing Tools, mobile marketing, Pay-Per-Click Marketing, Search Engine Marketing, Social Advertising, Strategy | Tagged , , | Leave a comment

Preaching to the Choir

The venue – a space large enough to fit more than 15,000 adoring fans. Guitars, drums, amps and microphones line the stage. Bright lights pulse and move in orchestrated unison. Fade in on center stage. A lone podium stands in … Continue reading

Posted in Branding in the Digital World, Customer Loyalty, Digital Marketing Trends, Entrepreneurship, What’s the Big Idea? | Tagged , , | Leave a comment

Seven Sizzling Digital Marketing Trends of 2012

The World Wide Web is the most viral epidemic. Tools and technologies are growing faster than Pinocchio’s nose. Marketers are on the hunt for increased conversions while users desire enhanced engagement. So how do we plant two trees with one … Continue reading

Posted in Branding in the Digital World, Digital Marketing Trends, Social Media Marketing | 74 Comments

SDG&E Social Technical Terrorism Responsible for South-West Blackouts

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Social Media Marketing, Strategy, Team eBoost, Uncategorized, What’s the Big Idea? | Leave a comment

The eBC Directional Marketing Matrix

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

The Rich Uncle

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Executive Education, Marketing Tools, Strategy, Training | Leave a comment

Catch Me If You Can

Putting Location Based Promotions in your Retail Experience. Time, space, and place.  Thanks to GPS technology and the advancement of mobile applications, retailers can now pinpoint the timing of promotions, capture consumers in the right space, and place promotions at their consumers’ … Continue reading

Posted in Branding in the Digital World, Digital Marketing Trends, mobile marketing | Leave a comment