Monthly Archives: April 2011

Creativity Underlies It All

I just listened to a podcast featuring BCG’s Luc de Brabandere called “Taking a Creative Approach to Innovation” and I encourage you to listen and internalize his provocations as well.  In the interim, I’m short on time since we have … Continue reading

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The eBC Directional Marketing Matrix

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

Man Crush: Dan Ariely

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading

Posted in Branding in the Digital World, Consulting, Customer Loyalty, Executive Education, Marketing Tools, Persona Development, Social Media Marketing | Leave a comment