Monthly Archives: December 2012

Facebook Ads – App Store Installs Directly Within Facebook

Yesterday Facebook made use of a new Apple iOS 6 feature and made App Store installs a whole lot easier.  Facebook introduced mobile app install ads in October and we’ve already seen two major changes to the ads since their … Continue reading

Posted in Social Advertising | 3 Comments

The Naughty & Nice List of Email Marketing Tactics

Email marketing is an effective, low-cost way to keep your business and products on customer’s minds. With the holidays right around the corner, now is the time to optimize your email marketing campaigns to help boost your end-of-the-year return. Check … Continue reading

Posted in Consulting, Email Marketing, Marketing Tools, Online Advertising, Strategy, Strategy Planning | Tagged , , , , | 2 Comments

Hark! The Mobile Web Will Sing!

How many times a day do you hear a cell phone ring? Mobile devices are no longer our future, they are our present, ingrained in almost every facet of our lives, and getting more important every day. There are thousands … Continue reading

Posted in Uncategorized | Leave a comment

What’s on my Facebook Ads Wish List? An External Ad Network!

Facebook Ads have been around for quite some time but until recently, few people have taken them too seriously. Even just this year GM made quite the buzz when they pulled their entire $10 million Facebook Ads budget just before … Continue reading

Posted in Social Advertising | Tagged | 21 Comments

Six Hot Holiday PPC Tips

Six simple and effective holiday PPC tips to improve campaign performance this holiday season. Continue reading

Posted in Pay-Per-Click Marketing | Tagged , , | 2 Comments

Top 5 Holiday Email Marketing Must-Haves

At this point in the holiday season, you’ve successfully sent out your Black Friday and Cyber Monday emails. You know that there are those last-minute holiday shoppers you should take advantage of, but aren’t quite sure how to best leverage … Continue reading

Posted in Email Marketing | 4 Comments

All I want for Christmas is Higher Conversion Rates: How to Create Amazing Tablet Experiences for your E-commerce Store

According to a report published by Monetate, visitors to e-commerce sites through tablet devices skyrocketed by over 346% in 2011. This should not be a surprise for anyone who has had the chance to play with one of these devices.  The … Continue reading

Posted in Conversion Design, Ecommerce Marketing, Uncategorized | Tagged , , , | Leave a comment

Avoid the Pitfalls of Performance-Based Marketing

My gift to you this Boostmas is the gift of avoidance, avoidance of the most common pitfalls of performance based marketing. Continue reading

Posted in Media Buys, Online Advertising, Online Media Planning | Tagged , , | 1 Comment

New Year, New Meet-up Group

With a passion for digital marketing and scaling start-ups, we decided what better way to share our expertise with fellow entrepreneurs at our first official SD Startup Accelerator meet-up group event on Wednesday, December 12th. This first meet-up event is … Continue reading

Posted in Entrepreneurship | Leave a comment

Is Your Site More Bloated Than After a Holiday Dinner?

There’s nothing more discouraging than stepping in front of a mirror on New Year’s Day and seeing the travels of holiday feasting in every curve, lump and sag that you don’t remember being there in November. Wouldn’t it be nice … Continue reading

Posted in Team eBoost | 2 Comments