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Catch Me If You Can
Putting Location Based Promotions in your Retail Experience. Time, space, and place. Thanks to GPS technology and the advancement of mobile applications, retailers can now pinpoint the timing of promotions, capture consumers in the right space, and place promotions at their consumers’ … Continue reading
The Secret to Advocacy Marketing
Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading
Interview: Market like the Army and Navy Academy
If you run a small business or are responsible for its marketing activity, you can probably relate to the daunting task of keeping up with the ever-changing ways to reach customers online. Perhaps you are wondering… how do I turn … Continue reading
3 Link Building Strategies for 2010
Coming up with unique and interesting ways to build links is an ongoing challenge for most SEO’s. We sometimes take on clients that are in industries that are not very interesting, but none the less, they still need links. So … Continue reading
Marketing on Facebook Webinar Tomorrow
Next up in the eBoost Consulting Brown Bag Lunch Webinar Series is Marketing on Facebook: 5 Takeaway Lessons: March 18, 2010 Facebook has proven itself as a legitimate business tool for building communities, spreading awareness of brands, and growing businesses. … Continue reading
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Google Adwords Product Extensions
Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions. Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading
Google Adwords: “View-Through” Metric
As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading
PPC: Bounce Rate vs. Exit Rate
Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading
PPC: Back to the Basics – Keyword Match Types
As the cliché goes, a house can’t be built without first laying the foundation. This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers. The main goal for advertisers is … Continue reading
