Author Archives: admin
PPC: Bounce Rate vs. Exit Rate
Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading
PPC: Back to the Basics – Keyword Match Types
As the cliché goes, a house can’t be built without first laying the foundation. This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers. The main goal for advertisers is … Continue reading
5 Tools To Monitor Conversation and Brand Reputation
In an age where a backlash against traditional advertising is fueling the growth of social media as a robust marketing channel, this un-intrusive and user engaging alternative communication medium is experiencing unprecedented growth both in terms of the amount of … Continue reading
Can QR Codes Change The Game of Mobile Marketing?
QR stands for “quick response” and the QR code is a cube shaped 2-dimensional matrix code that permits users to obtain data at a high speed by simply using the scanner (camera) located on their mobile phone. Originally developed by … Continue reading
Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, What’s the Big Idea?
Tagged Mobile Marketing, QR Code
2 Comments
5 Awesome Google Analytics Tips & Tricks
I love Google Analytics, I really do. The only issue I have is that some of the information I want is not always easily obtained. Say you add some external links to your site, wouldn’t it be nice to see … Continue reading
The Home Page Diagnostic Test
Designing a home page often reminds me of my wife’s favorite television show, “Income Property” on HGTV. Each homeowner is looking to renovate their basement with the hope of eventually renting it out and making some money off of it. … Continue reading
The road to a Strategic Marketing Plan
I once read that the difference between a weekend fisherman and a professional fisherman is that the professional fisherman writes down things like the date, water temperature, time, size of fish, the exact spot where he dropped the line, the … Continue reading
Posted in Analytics, Marketing Tools, Strategy
Tagged 3c model, strategic marketing plan, theory focused planning
2 Comments
Know Your Customer
It’s no secret that the customer is the basis of all marketing and business strategy. A corporation’s largest concern should be understanding the customer’s needs, wants, and demands because in the long run, a company that is genuinely interested in … Continue reading
