Author Archives: Johnny Chan
How eBoost Consulting Recruits, Hires, and Develops a Rockstar Team
eBoost Consulting’s Most Comprehensive Interview on Cultivating Rockstar Talent In the first week of December, Micha and I got the incredible opportunity to head out to Maui, Hawaii to join a tribe of big thinkers and conscious growth leaders at … Continue reading
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eBoost PPC Case Study: A Substantial Uptick for TicketKick
Situation TicketKick.com®, a legal e-service company developed in 2010, had pioneered a cost-effective, simple way for drivers to contest their traffic tickets in California, but was struggling to get its message out to the masses. They were running a Google … Continue reading
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The Jan Brady Persona
The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading
Creativity Underlies It All
I just listened to a podcast featuring BCG’s Luc de Brabandere called “Taking a Creative Approach to Innovation” and I encourage you to listen and internalize his provocations as well. In the interim, I’m short on time since we have … Continue reading
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The eBC Directional Marketing Matrix
A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading
Man Crush: Dan Ariely
A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University. If I had a Fave5 on my phone … Continue reading
Developing a Sound Marketing Approach
In our most recent eBoost Consulting webinar, I identified the false positives of case studies. Since then, I’ve had a few questions about this viewpoint and I wanted to address it here. Essentially, it centers on our belief that the best … Continue reading
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eBoost Interns ROCK!
A Video-Retrospective of the eBoost Interns Social Recruiting. Our latest internship class (Alpha Lambda Omega) is graduating soon and published their class video. It’s fascinating to see what our intern classes come up with – there are no guidelines presented … Continue reading
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Using Tumblr to Promote Blog Content
A Useful ‘Push’ Tool for Your Marketing Arsenal I love food blogs and a great marketing application I’ve been seeing lately is the use of Tumblr to promote blog content. The Wannabe Chef has a very useful post about the … Continue reading
The Rich Uncle
15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year. My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading
