Category Archives: What’s the Big Idea?
SDG&E Social Technical Terrorism Responsible for South-West Blackouts
Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading
The Jan Brady Persona
The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading
The Secret to Advocacy Marketing
Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading
Can QR Codes Change The Game of Mobile Marketing?
QR stands for “quick response” and the QR code is a cube shaped 2-dimensional matrix code that permits users to obtain data at a high speed by simply using the scanner (camera) located on their mobile phone. Originally developed by … Continue reading
Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, What’s the Big Idea?
Tagged Mobile Marketing, QR Code
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SevenOneTwoFive Summer Issue Release Party 7/15 @ 7pm
What IS SevenOneTwoFive? Come and find out! Hang out with the eBoost Consulting crew at Wine Steals in Hillcrest and celebrate the release of its alter-ego SevenOneTwoFive’s July issue! Venue: Wine Steals, Hillcrest (click here for map) Date/Time: Wednesday, 7/15/2009 … Continue reading
