Category Archives: Branding in the Digital World

SDG&E Social Technical Terrorism Responsible for South-West Blackouts

Posted on September 9, 2011 by eBoost Consulting

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Social Media Marketing, Strategy, Team eBoost, Uncategorized, What’s the Big Idea? | Leave a comment

The Jan Brady Persona

Posted on May 1, 2011 by Johnny Chan

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading →

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

Man Crush: Dan Ariely

Posted on April 4, 2011 by Johnny Chan

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading →

Posted in Branding in the Digital World, Consulting, Customer Loyalty, Executive Education, Marketing Tools, Persona Development, Social Media Marketing | Leave a comment

Using Tumblr to Promote Blog Content

Posted on March 22, 2011 by Johnny Chan

A Useful ‘Push’ Tool for Your Marketing Arsenal I love food blogs and a great marketing application I’ve been seeing lately is the use of Tumblr to promote blog content.  The Wannabe Chef has a very useful post about the … Continue reading →

Posted in Branding in the Digital World, Marketing Tools, Social Media Marketing | Leave a comment

The Rich Uncle

Posted on March 21, 2011 by Johnny Chan

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Executive Education, Marketing Tools, Strategy, Training | Leave a comment

Catch Me If You Can

Posted on March 11, 2011 by admin

Putting Location Based Promotions in your Retail Experience. Time, space, and place.  Thanks to GPS technology and the advancement of mobile applications, retailers can now pinpoint the timing of promotions, capture consumers in the right space, and place promotions at their consumers’ … Continue reading →

Posted in Branding in the Digital World, Digital Marketing Trends, mobile marketing | Leave a comment

The Secret to Advocacy Marketing

Posted on March 10, 2011 by admin

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading →

Posted in Branding in the Digital World, Consulting, Persona Development, Strategy, What’s the Big Idea? | 2 Comments