Category Archives: Consulting

SDG&E Social Technical Terrorism Responsible for South-West Blackouts

Posted on September 9, 2011 by eBoost Consulting

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Social Media Marketing, Strategy, Team eBoost, Uncategorized, What’s the Big Idea? | Leave a comment

The Jan Brady Persona

Posted on May 1, 2011 by Johnny Chan

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading →

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

The eBC Directional Marketing Matrix

Posted on April 6, 2011 by Johnny Chan

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading →

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

Man Crush: Dan Ariely

Posted on April 4, 2011 by Johnny Chan

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading →

Posted in Branding in the Digital World, Consulting, Customer Loyalty, Executive Education, Marketing Tools, Persona Development, Social Media Marketing | Leave a comment

The Rich Uncle

Posted on March 21, 2011 by Johnny Chan

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Executive Education, Marketing Tools, Strategy, Training | Leave a comment

Informed Freestyling

Posted on March 15, 2011 by Johnny Chan

Marketing Epiphany from a 50 year old Thai. One of my life’s passion is muay thai and this past weekend, I got to train with the Micha Mikailian of the sport, Saekson Janjira. Out of many takeaways, the one that resonated the … Continue reading →

Posted in Consulting, Strategy | 1 Comment

Marketing Decathlon

Posted on March 14, 2011 by Johnny Chan

Q: Can you describe to the average client how challenging cross-functionality at eBoost Consulting is? Cross-functionality is one of the main differentiators of eBoost Consulting.  As I’ve mentioned many times in the past, elite results come from elite execution.  Elite … Continue reading →

Posted in Consulting, Execution, Marketing Tools, Strategy Planning, Team eBoost | Leave a comment

The Secret to Advocacy Marketing

Posted on March 10, 2011 by admin

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading →

Posted in Branding in the Digital World, Consulting, Persona Development, Strategy, What’s the Big Idea? | 2 Comments

Know Your Customer

Posted on August 4, 2009 by admin

It’s no secret that the customer is the basis of all marketing and business strategy. A corporation’s largest concern should be understanding the customer’s needs, wants, and demands because in the long run, a company that is genuinely interested in … Continue reading →

Posted in Consulting, Kurt Kaufer, Marketing Tools | Tagged , , , , , , , , | 1 Comment