Category Archives: Conversion Design
The Jan Brady Persona
The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading
The Home Page Diagnostic Test
Designing a home page often reminds me of my wife’s favorite television show, “Income Property” on HGTV. Each homeowner is looking to renovate their basement with the hope of eventually renting it out and making some money off of it. … Continue reading
