Category Archives: Digital Marketing Trends
SDG&E Social Technical Terrorism Responsible for South-West Blackouts
Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading
The eBC Directional Marketing Matrix
A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading
The Rich Uncle
15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year. My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading
Catch Me If You Can
Putting Location Based Promotions in your Retail Experience. Time, space, and place. Thanks to GPS technology and the advancement of mobile applications, retailers can now pinpoint the timing of promotions, capture consumers in the right space, and place promotions at their consumers’ … Continue reading
