Category Archives: Execution

The eBC Directional Marketing Matrix

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

A Campaign Greater Than Us

Jason and I caught a billboard yesterday on Clairemont Dr. that was so wonderfully executed, I had to drive back and take a picture. The campaign is for Greater Than AIDS – a new movement that responds to the AIDS … Continue reading

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Marketing Decathlon

Q: Can you describe to the average client how challenging cross-functionality at eBoost Consulting is? Cross-functionality is one of the main differentiators of eBoost Consulting.  As I’ve mentioned many times in the past, elite results come from elite execution.  Elite … Continue reading

Posted in Consulting, Execution, Marketing Tools, Strategy Planning, Team eBoost | 1 Comment

Google Adwords Product Extensions

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , , | Leave a comment

Google Adwords: “View-Through” Metric

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Online Media Planning, Pay-Per-Click Marketing, PPC: Back to the Basics Series | Tagged , , , , | 2 Comments

PPC: Back to the Basics – Keyword Match Types

As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | Leave a comment

Google Ad Preview Tool

If you’re not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their … Continue reading

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, Search Engine Marketing | Tagged , , , | 2 Comments