Category Archives: Marketing Tools

The eBC Directional Marketing Matrix

Posted on April 6, 2011 by Johnny Chan

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading →

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

Man Crush: Dan Ariely

Posted on April 4, 2011 by Johnny Chan

A Behavioral Economist Teaches Us About Trust & Revenge Dan Ariely throwing up economic gang signs. Dan Ariely is a behavioral economist and professor of psychology and behavioral economics at Duke University.  If I had a Fave5 on my phone … Continue reading →

Posted in Branding in the Digital World, Consulting, Customer Loyalty, Executive Education, Marketing Tools, Persona Development, Social Media Marketing | Leave a comment

Using Tumblr to Promote Blog Content

Posted on March 22, 2011 by Johnny Chan

A Useful ‘Push’ Tool for Your Marketing Arsenal I love food blogs and a great marketing application I’ve been seeing lately is the use of Tumblr to promote blog content.  The Wannabe Chef has a very useful post about the … Continue reading →

Posted in Branding in the Digital World, Marketing Tools, Social Media Marketing | Leave a comment

The Rich Uncle

Posted on March 21, 2011 by Johnny Chan

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Executive Education, Marketing Tools, Strategy, Training | Leave a comment

Marketing Decathlon

Posted on March 14, 2011 by Johnny Chan

Q: Can you describe to the average client how challenging cross-functionality at eBoost Consulting is? Cross-functionality is one of the main differentiators of eBoost Consulting.  As I’ve mentioned many times in the past, elite results come from elite execution.  Elite … Continue reading →

Posted in Consulting, Execution, Marketing Tools, Strategy Planning, Team eBoost | Leave a comment

Google Adwords Product Extensions

Posted on November 24, 2009 by admin

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , , | Leave a comment

PPC: Bounce Rate vs. Exit Rate

Posted on October 27, 2009 by admin

Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading →

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | 2 Comments

Google Ad Preview Tool

Posted on September 29, 2009 by admin

If you’re not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, Search Engine Marketing | Tagged , , , | 2 Comments

5 Tools To Monitor Conversation and Brand Reputation

Posted on September 15, 2009 by admin

In an age where a backlash against traditional advertising is fueling the growth of social media as a robust marketing channel, this un-intrusive and user engaging alternative communication medium is experiencing unprecedented growth both in terms of the amount of … Continue reading →

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Search Engine Marketing, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Can QR Codes Change The Game of Mobile Marketing?

Posted on September 2, 2009 by admin

QR stands for “quick response” and the QR code is a cube shaped 2-dimensional matrix code that permits users to obtain data at a high speed by simply using the scanner (camera) located on their mobile phone. Originally developed by … Continue reading →

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, What’s the Big Idea? | Tagged , | 2 Comments