Category Archives: Marketing Tools
The road to a Strategic Marketing Plan
I once read that the difference between a weekend fisherman and a professional fisherman is that the professional fisherman writes down things like the date, water temperature, time, size of fish, the exact spot where he dropped the line, the … Continue reading
Posted in Analytics, Marketing Tools, Strategy
Tagged 3c model, strategic marketing plan, theory focused planning
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Know Your Customer
It’s no secret that the customer is the basis of all marketing and business strategy. A corporation’s largest concern should be understanding the customer’s needs, wants, and demands because in the long run, a company that is genuinely interested in … Continue reading
