Category Archives: Online Media Planning

Avoid the Pitfalls of Performance-Based Marketing

Posted on December 9, 2012 by Jen Morris

My gift to you this Boostmas is the gift of avoidance, avoidance of the most common pitfalls of performance based marketing. Continue reading →

Posted in Media Buys, Online Advertising, Online Media Planning | Tagged , , | 1 Comment

The eBC Directional Marketing Matrix

Posted on April 6, 2011 by Johnny Chan

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading →

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

Google Adwords: “View-Through” Metric

Posted on November 13, 2009 by admin

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Online Media Planning, Pay-Per-Click Marketing, PPC: Back to the Basics Series | Tagged , , , , | 5 Comments