Category Archives: Search Engine Marketing
3 Link Building Strategies for 2010
Coming up with unique and interesting ways to build links is an ongoing challenge for most SEO’s. We sometimes take on clients that are in industries that are not very interesting, but none the less, they still need links. So … Continue reading
Google Adwords Product Extensions
Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions. Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading
PPC: Bounce Rate vs. Exit Rate
Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading
PPC: Back to the Basics – Keyword Match Types
As the cliché goes, a house can’t be built without first laying the foundation. This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers. The main goal for advertisers is … Continue reading
5 Tools To Monitor Conversation and Brand Reputation
In an age where a backlash against traditional advertising is fueling the growth of social media as a robust marketing channel, this un-intrusive and user engaging alternative communication medium is experiencing unprecedented growth both in terms of the amount of … Continue reading
5 Unique SEO Tips to get to the top of Bing
With the recent merge of Bing and Yahoo a lot of SEO’s will be carefully dissecting data to better understand what major factors affect the Bing search results and how those factors compare to how Google ranks websites. It only … Continue reading
