Category Archives: Strategy

SDG&E Social Technical Terrorism Responsible for South-West Blackouts

Posted on September 9, 2011 by eBoost Consulting

Millions were left powerless after yesterday afternoon’s unexpected blackouts, which plagued much of the south-west United States. With the catastrophe occurring so close to 9/11, many speculate that international terrorism is brewing and that the United States should again increase … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Social Media Marketing, Strategy, Team eBoost, Uncategorized, What’s the Big Idea? | Leave a comment

The Jan Brady Persona

Posted on May 1, 2011 by Johnny Chan

The most important persona could be the one your business neglects the most. Hmph. Most companies focus on grabbing market share but the opportunity to grab market size could present the largest opportunity (and is sometimes the path of least … Continue reading →

Posted in Branding in the Digital World, Consulting, Conversion Design, Executive Education, Strategy, Strategy Planning, What’s the Big Idea? | Leave a comment

The eBC Directional Marketing Matrix

Posted on April 6, 2011 by Johnny Chan

A Simple Framework to Help You Make Better Digital Marketing Decisions I just got done reading The Power of the 2×2 Matrix by Alex Lowy and Phil Hood of Transcend Strategy Group – a management consulting outfit in Toronto – … Continue reading →

Posted in Analytics, Consulting, Digital Marketing Trends, Execution, Executive Education, Marketing Tools, Online Media Planning, Strategy, Strategy Planning, Training | Leave a comment

The Rich Uncle

Posted on March 21, 2011 by Johnny Chan

15 Minutes to Better Branding Digital branding is one of the highest demand strategic consulting items for us this year.  My observation is that this is due to one reason: the economic situation of the past two years caused companies … Continue reading →

Posted in Branding in the Digital World, Consulting, Digital Marketing Trends, Executive Education, Marketing Tools, Strategy, Training | Leave a comment

Informed Freestyling

Posted on March 15, 2011 by Johnny Chan

Marketing Epiphany from a 50 year old Thai. One of my life’s passion is muay thai and this past weekend, I got to train with the Micha Mikailian of the sport, Saekson Janjira. Out of many takeaways, the one that resonated the … Continue reading →

Posted in Consulting, Strategy | 1 Comment

The Secret to Advocacy Marketing

Posted on March 10, 2011 by admin

Robust advocacy-marketing programs are achieving significant revenue gains – 10 to 20 percent for established products and up to 100 percent for new products. Advocacy marketing is a new(er) term in marketing paved by rise of social media, mobile commerce, … Continue reading →

Posted in Branding in the Digital World, Consulting, Persona Development, Strategy, What’s the Big Idea? | 2 Comments

Interview: Market like the Army and Navy Academy

Posted on July 13, 2010 by admin

If you run a small business or are responsible for its marketing activity, you can probably relate to the daunting task of keeping up with the ever-changing ways to reach customers online. Perhaps you are wondering… how do I turn … Continue reading →

Posted in Strategy | 1 Comment

The road to a Strategic Marketing Plan

Posted on August 12, 2009 by admin

I once read that the difference between a weekend fisherman and a professional fisherman is that the professional fisherman writes down things like the date, water temperature, time, size of fish, the exact spot where he dropped the line, the … Continue reading →

Posted in Analytics, Marketing Tools, Strategy | Tagged , , | 2 Comments