Mar 17 2010

Next up in the eBoost Consulting Brown Bag Lunch Webinar Series is Marketing on Facebook: 5 Takeaway Lessons: March 18, 2010

Facebook has proven itself as a legitimate business tool for building communities, spreading awareness of brands, and growing businesses.  But while opportunities and challenges are ripe with this marketing tool, B2B and B2C marketers need a strategy before diving in.

How are the most successful Facebook campaigns structured?  How are communities built?  What are the best practices for its use?  Participants will get an exclusive look at the ideation, strategy, and execution of the most successful Facebook campaigns interspersed with case anecdotes from eBoost Consulting’s expertise in marketing on Facebook.

You will learn:
• How communities are built on Facebook.
• How to grow your B2B brand with Facebook.
• What are the best practices for handling worst-case PR disasters using Facebook.
• What the blueprint for every campaign development should be.

This webinar is best suited for Brand Marketers, Social Media Marketers, Corporate Marketers, and Senior Executives who have dabbled in Facebook but didn’t have a clear plan or intend to add social media in the marketing mix.

Speaker:
Johnny Chan is CMO of eBoost Consulting. Johnny has guided the transformational initiatives for some of San Diego’s fastest growing companies and some of the web’s most ambitious social media projects and online communities, including Jedidiah, RealAge, and Michael Jordan Steaks. His portfolio of work builds on his years of strategic formulation and implementation for hyper-growth companies.

In 2002, Johnny received his BA in Economics with highest honor from Thurgood Marshall College at University of California, San Diego. His course work examined the domestic and international sources of economic and political change. Johnny continued education towards an eMBA centered on global leadership in business from Thunderbird School of Global Management, consistently ranked as the #1 International MBA program and #1 Executive Education program by sources such as the Financial Times.

You should put the title of the posting in the main ad too - not just in the title field - and you must put it between h1 tags. This will give your ad a huge edge in the search engines.

Craigslist automatically puts the title in the TITLE field between h2 tags, but that is not enough if you want to get ahead in a competitive industry: you need to put your own h1 title in the main body IN ADDITION to the one in the title field.

With BackPage you should do the opposite: Put an h2 title in the main body, because BackPage puts the title in the TITLE field in h1 tags (surely a more logical approach than that of Craigslist.)

More generally, you should use classical SEO principles when producing your ad copy, and take full advantage of the HTML that Craigslist allows: bold, italics, underline, etc.

This will ensure that your ad’s appearance on Google’s first page will be by design rather than by accident.