http://www.eboostconsulting.com/blog Create Your Own Tomorrow Wed, 14 Jul 2010 00:59:54 +0000 http://backend.userland.com/rss092 en If you run a small business or are responsible for its marketing activity, you can probably relate to the daunting task of keeping up with the ever-changing ways to reach customers online. Perhaps you are wondering… how do I turn my target audience into customers and drive them to my ... http://www.eboostconsulting.com/blog/interview-market-like-the-army-and-navy-academy/ Coming up with unique and interesting ways to build links is an ongoing challenge for most SEO's.  We sometimes take on clients that are in industries that are not very interesting, but none the less, they still need links.  So the challenge arises, how do we get people to link ... http://www.eboostconsulting.com/blog/3-link-building-strategies-for-2010/ Next up in the eBoost Consulting Brown Bag Lunch Webinar Series is Marketing on Facebook: 5 Takeaway Lessons: March 18, 2010 Facebook has proven itself as a legitimate business tool for building communities, spreading awareness of brands, and growing businesses.  But while opportunities and challenges are ripe with this marketing tool, ... http://www.eboostconsulting.com/blog/marketing-on-facebook-webinar-tomorrow/ Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers your product images, titles and prices in a plusbox located ... http://www.eboostconsulting.com/blog/google-adwords-product-extensions/ As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, the terminology currently has a few people confused. ... http://www.eboostconsulting.com/blog/google-adwords-%e2%80%9cview-through%e2%80%9d-metric/ Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and how they are valuable tools in a digital marketing ... http://www.eboostconsulting.com/blog/ppc-bounce-rate-vs-exit-rate/ As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is to match their ads with the most qualified search queries.  ... http://www.eboostconsulting.com/blog/ppc-back-to-the-basics/ If you're not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their ads in action.  They are doing multiple searches daily with ... http://www.eboostconsulting.com/blog/google-ad-preview-tool/ A new addition to Google Webmaster Tools has popped up, its called Parameter Handling.  Found under the Settings menu, Parameter Handling allows site owners to specify up to 15 URL parameters that Google should ignore while crawling and indexing your website. Google will list any parameters they have found and will ... http://www.eboostconsulting.com/blog/google-webmaster-tools-parameter-handling-explained/ In an age where a backlash against traditional advertising is fueling the growth of social media as a robust marketing channel, this un-intrusive and user engaging alternative communication medium is experiencing unprecedented growth both in terms of the amount of user generated content splashed onto the web and the tools ... http://www.eboostconsulting.com/blog/5-tools-to-monitor-conversation-and-brand-reputation/