Make no mistake. This is mainly a sneaky ploy to get out of writing a blog post.
But I’ve learned an important lesson in my 5+ years at eBoost Consulting. I’m surrounded by amazing, intelligent, driven, inspiring people and it’s usually best when I get out of the way and let them do their thing.
So when I was tasked with writing an end-of-the-year blog post what else could I do but ask my fellow eBoosters for their thoughts, musings, and wisdom. Dare I say it would be irresponsible of me to deny you the opportunity to read about their incredible accomplishments from the past 12 months and the inspiring future they envision for 2013.
So without further ado, here is what my fellow eBoosters have been up to and what they have planned for next year, in their own words:
(See what I did there? Ha!)
Linh Nguyen, our Director of Possibilities (Pretty cool huh? Does your organization have one of those? Didn’t think so.), learned how to ask the right questions. “You can always get better answers if you ask better questions,” Linh said. “That goes for the internal team and external clients. You have to put yourself in another person’s shoes to get to the bottom of making a connection.”
Hey, wait a second. Was that a subtle hint that I was asking her the wrong questions for this post? Let’s move on.
Spencer Smith ran Leadership Labs which he identified as one of the proudest accomplishments of his life – this coming from a Stanford MBA who has worked at Google and Microsoft and devotes several weeks of free time each summer to developing our nation’s youth.
Bill Snowman, aside from making another great Halloween costume from scratch, built a network of designers and developers to support eBoost Consulting’s Web Development services. Nice going Bill. Now you don’t have to do all the work yourself!
Chris Root learned how to build and manage large scale Facebook ads campaigns and generated big time results for our clients. Don’t believe me? Try this on for size. Chris dropped one client’s CPA (Cost per Acquisition) from $13 to under $2 while increasing volume from 50 new customers per day to a peak of 300 per day. Now that’s impressive!
Of course, it’s all well and good to look back on our accomplishments, reminisce, be proud, and pat ourselves on the back. But let’s be real. We live in a “what have you done for me lately” world. So let’s see what these fine folks have in store for next year.
Allison Heinrich has developed eBoost’s Email Marketing services into a huge revenue generator for our clients. Her graphs always go up and to the right! Next year Allison plans to create even more value for clients by launching email retargeting automation for eCommerce. This will allow us to create campaigns for customers based on purchasing or browsing behavior, therefore better catering toward each user’s unique preferences. It’s a win-win!
Last year Cameron Ripley and Audrianna Talavera transformed the eBoost internship program into a 501c3 non-profit organization called Community Boost Consulting. CBC helps other nonprofits fundraise on a performance basis. They have already helped charities fight violent extremism, save children’s art programs, provide housing for wounded veterans and much more. What does Cameron have in store for an encore? He plans to devote his energies full time to CBC in 2013 and work with a minimum of 15 more nonprofit clients. Learn more about the great work CBC is doing here and if you’re inspired to help them do more, you can do that here.
In 2013 the sky is the limit. We’re building an innovative venture backed startup accelerator called eBoost Ventures (eBV) where we get to be in on the ground floor with some of the most exciting startups in the country. The eBoost ecosystem of eBC, CBC, and eBV has something for everyone!
What else are eBoosters planning for 2013? Linh Nguyen is going to start a new business venture. Jen Morris is going to become masterful at presenting to others. Audrianna Talavera is going to start her own website where she can share her music, thoughts, art, and travel experiences. For a glimpse into Audri’s talent check out the song she wrote and recorded for this eBoost internship video.
Wow, these eBoosters are inspiring. OK I’ll contribute a few of my own. In 2012 I led a team that increased a client’s conversion rate 1400%, helped another client hit record revenues for the 4th consecutive year, and on a personal note I accomplished my goal of taking a larger leadership role in the organization by becoming Director of Client Services.
Well it looks like I outsmarted myself and wrote a lot of this post anyway. That’s another lesson I’ve learned over the years: when you try to take the easy way out you usually end up spending twice as much time in the end. Luckily this time it was worth it.
We’re proud of where we’ve been and excited about what’s to come. Thank you for being a part of it.