Tag Archives: keyword research

PPC: Back to the Basics – Keyword Match Types

Posted on October 14, 2009 by admin

As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | Leave a comment

Google Ad Preview Tool

Posted on September 29, 2009 by admin

If you’re not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, Search Engine Marketing | Tagged , , , | 2 Comments