Tag Archives: Kurt Kaufer

Google Adwords: “View-Through” Metric

Posted on November 13, 2009 by admin

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Online Media Planning, Pay-Per-Click Marketing, PPC: Back to the Basics Series | Tagged , , , , | 5 Comments

PPC: Bounce Rate vs. Exit Rate

Posted on October 27, 2009 by admin

Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading →

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | 2 Comments

PPC: Back to the Basics – Keyword Match Types

Posted on October 14, 2009 by admin

As the cliché goes, a house can’t be built without first laying the foundation.  This post is dedicated to “matching options”, a basic pay-per-click concept that can sometimes get confusing to new PPC advertisers.  The main goal for advertisers is … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | Leave a comment

Google Ad Preview Tool

Posted on September 29, 2009 by admin

If you’re not familiar with the Google Ad Preview Tool than this post is an opportunity for you to add something new to your PPC tool belt.  It seems that more now than ever clients are interested in seeing their … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, Search Engine Marketing | Tagged , , , | 2 Comments