Tag Archives: paid search

Google Adwords Product Extensions

Posted on November 24, 2009 by admin

Inside Adwords has announced today that Google rolled out a new feature to its Adwords paid search platform called product extensions.  Currently available to U.S. customers only, product extensions will be a way to enhance your existing ads by showing searchers … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , , | Leave a comment

Google Adwords: “View-Through” Metric

Posted on November 13, 2009 by admin

As of September 30th, Google now has a new Adwords performance metric called the “View-Through”. The metric is primarily designed for those advertising on Google’s content network, and while the new metric will provide an additional indicator for campaign performance, … Continue reading →

Posted in Ecommerce Marketing, Execution, Kurt Kaufer, Online Media Planning, Pay-Per-Click Marketing, PPC: Back to the Basics Series | Tagged , , , , | 5 Comments