Tag Archives: pay-per-click advertising

PPC: Bounce Rate vs. Exit Rate

Posted on October 27, 2009 by admin

Recently, I’ve received more and more questions regarding two important key metrics in the search engine marketing world, bounce rate and exit rate. There seems to be some confusion about the difference between the two, what they actually measure, and … Continue reading →

Posted in Ecommerce Marketing, Kurt Kaufer, Marketing Tools, Pay-Per-Click Marketing, PPC: Back to the Basics Series, Search Engine Marketing | Tagged , , , | 2 Comments