The Brand Your Brand Could Look Like

Hyper Targeting on Any Budget

Janey Junker, Associate Consultant, eBoost Consulting

"Hello ladies. Look at your man, now back at me, now back at your man, now back to me. Sadly, he isn't me. But if he stopped using lady-scented body wash and switched to Old Spice he could smell like he's me." Does this sound familiar? That's the power of fantastic branding. When Old Spice rebranded with their "The Man Your Man Could Smell Like" campaign they increased sales by 125% and stood out among all other body wash products available. So how can you leverage your organization's branding?

But branding doesn't just mean you stand out from the competition; good branding means your target market believes there is no competition. For this to happen, your target market needs to know:

  • Who are you?
  • Why should they care?

Branding can provide key answers to those questions. Many people think that branding is merely a name, a logo, a tagline. But it is so much more. A great brand is distinct, relevant, and consistent, and above all else, memorable.

In this webinar we will show you how to create a strong brand for your organization and learn:

  • Should you reevaluate your brand?
  • What are the characteristics of a good logo?
  • When and where do you brand?
  • What is brand evolution?

Download/View the Slides (1.07 MB PDF)



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