Various ad types and offers target different types of potential customers
Unique monthly offers keep the creative fresh
Narrowing in on the top-performing demographics
Dramatic decrease in Cost Per Click due to the steady increase in Click Through Rate
To sustain long-term customer acquisition in a relatively small geographic market without producing ad-fatigue.
A year-round advertising schedule with variation in special offers, in-salon events, audience targeting, and custom imagery keeps the campaigns relevant to potential customers. Using detailed exclusion targeting we can also avoid showing ads to current customers to ensure the budget is spent as efficiently as possible. This keeps the content fresh and the offers accessible to the target market in Southern California. In addition to the above tactics, we’ve been able to make huge gains in performance by narrowing in on the most receptive segments of the target audience – age, gender, interests, devices used, etc. By focusing on these specific high-performing segments, we’re able to provide a significantly higher return on ad spend.
During the 3+ years of campaign management and optimization, Facebook ads has become one of the top customer acquisition channels for the company. We’ve continually improved Click Through Rates (CTR) to an all-time high of over 3% and brought Cost Per Click (CPC) down from $1.50+ at the start to under $0.20 average over the past 6 months. After implementing lead tracking technology on the website, we’ve been able to optimize toward cost per lead and have reduced it down to roughly 1/10th the average Customer Lifetime Value (LTV).
85% lower CPC
3+ Years Together
From The Customer
"eBoost Consulting's management of iTAN’s social advertising campaigns has led to more efficient use of ad spend and qualified customer traffic in our salons. Their ability to hypertarget customer segments and optimize our marketing efforts to better reach these key demographics is an integral part of our direct response campaigns."