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Jason Kirby
Director of Vertical Operations
Jason Kirby is responsible for new client acquisition in different vertical markets. Jason and the eBoost team have created programs that utilize specific online marketing tools to market industry specific businesses in a given geographic area. When implemented, the marketing program increases the total amount of qualified leads the client receives. It is Jason’s responsibility to identify qualified prospects, educate them on the marketing program unique to their industry and provide the necessary services that will produce results for their business in their target market.
Vertical Experience
- Artificial Turf Dealers (Your Turf Search Lead Generation Program)
- Office Furniture Dealers (Office Furniture Marketing Program)
- Salon and Spa Equipment (FIT Bodywraps)
Client Wins
- Increased amount of incoming leads for an artificial turf company by 500%
- Decreased clients average cost per lead by 50%
- Delivered a 10% conversion rate on a client’s ad spend
Thought Leadership
- Speaking Engagement: How to Market Online – San Diego Event Professionals
- Speaking Engagement: Building a Personal Brand – International Business Society
- White Paper – Office Furniture Customer Personas
- Reach More Customers in this Economy
- Benefits of Twitter
- Manage Online Reputation
Hobbies and Other Accomplishments
- Finalist and Best Presenter in the Center of International Business Education and Research (CIBER) Business Analysis Competition at Ohio State University (2009)
- Instructor and founder of San Diego Photography Classes
- Owner of The Right Light Photography
- Alum of Sigma Phi Epsilon Fraternity
- Avid hiker and mountain biker
- A Big Brother for the Big Brothers, Big Sisters program in San Diego
Education
Management with an emphasis in Entrepreneurship, San Diego State University