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Nick Urbani

Managing Director of Business Development

Nick Urbani is Managing Director of Business Development at eBoost Consulting. He is responsible for creating the strategy and overseeing the implementation of all marketing and business development for the company, including sharing the firm’s expertise and research at industry events and associations. Nick also works with clients that have engaged eBoost Consulting for strategy consulting and persona development engagements. Nick has spoken across the country about digital marketing for the Women’s Presidents Organization, iMarketer’s Beyond Search Summit, Cal Polytechnic University, and SDSIC. Nick’s consulting experience spans across several industries with every digital marketing area of practice.

Outside of eBoost Consulting, Nick has earned his Muay Thai trunks, displayed his art at the California state capitol, helped lead a college team to a national finalist position for Students in Free Enterprise, and won the 2009 Lavin Venture Start Business Plan competition. He is currently pursuing his MBA in Entrepreneurship.

Client Engagements

Industries include: Arts and Entertainment, Associations, Automotive, Business and Professional Services, Construction, Consumer Goods and Services, Retail, Education and Training, Financial Services, Food and Related products, Healthcare, Hospitality, Information Technology, Media, Non-Profit, Publishing, Real Estate, and Software.

Client Wins

Increased an Internet Retailer 500’s conversion rate by more than 20%
Saved a software company from a poor 7 figure investment through persona development and growth strategy recommendations
Delivered “Clarity on where our money comes from and how to restructure the business” to the CEO of a professional services firm.
Executed a consulting engagement that “saved us lots of money in the long run. Beyond the dollars, it focused and enhanced our marketing across our mediums and got our staff and Members re-energized about what we do.” – CEO of a political organization.

Thought Leadership

Nick has spoken across the country about digital marketing at associations and events including:

Women’s Presidents Organization
iMarketer’s Beyond Search Summit
Entrepreneurial Management Center
San Diego State University
Cal Polytechnic State University
San Diego Software Industry Council

Three Points of Confusion by Executives and Investors in Business Planning
65 Useful Benchmark Statistics – 2009

Hobbies and Other Accomplishments

Nick has earned his Muay Thai trunks, displayed his art at the California state capitol, helped lead a college team to a national finalist position for Students in Free Enterprise, and won the 2009 Lavin Venture Start Business Plan competition.

Education

BS in Marketing, San Diego State University

MBA in Entrepreneurship, San Diego State University (in progress)