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Ecommerce Marketing (ECM)

Our Ecommerce Marketing services work best for a company that either has a large inventory of products or a niche product that services a large geographical audience. There are countless places on the web where you can market your products without necessarily getting customers directly to your site. The goal of Ecommerce Marketing, or ECM, is to bring people into your site in more indirect ways and utilize less mainstream, more targeted, web properties to leverage a more diverse customer base that your main initiatives might be missing.

The eBoost Way

With ECM there are so many possibilities and tools that it may seem overwhelming at first. This can cause companies to go for the path of least resistance and go after the seemingly easiest tactic. You may assume that you should start with the “most popular” of the ECM sites, like listing products on eBay or creating an Amazon store. Others might think they should find a site that is smaller, but costs very little or is free. But it’s important to remember that just because this is not your mainstream market, that doesn’t mean you should be without a solid strategy behind your tactics. In order to make sure that your organization gets the best placement online, and that we make the most of your current database, we carefully review your product or service offerings then line up our goals for ECM with your other initiatives and company goals. Finally we strategically match you up with the right sites and programs that will get you in front of the most potential customers for your money. We make sure to select the right tactics to help keep your campaign in line with the big picture.

Some of the many tactics we may select from are:

Call Tracking
Comparison Shopping Engines
Directory Listings and Reviews
Auction & Online Database Listings
Community Based Classifieds Advertising
Frequent Shopper, Birthday Clubs or Referral Programs

Utilizing ECM can get your brand in front of thousands of people that wouldn’t have otherwise been aware of your product, service, or website. If you aren’t taking advantage of this additional exposure you leave each of these channels open for your competitors to gain the advantage of doing so.

Case Study

Situation

A furniture liquidation company serving a local area has thousands of inventory items for sale. They purchase large amounts of product, liquidate as quickly as possible then buy more. They are having trouble reaching enough people to unload the inventory fast enough to be able to bid on more profitable liquidation projects.

Challenge

The products are high quality and very well priced, but no one knows about them except large companies – and large companies don’t need new furniture continually. Due to the fast-churn nature of the industry, maintaining a website of all the individual inventory items is difficult. The goal is larger bulk sales to clear out warehouse space.

eBoost Solution

eBoost Consulting conducted extensive research of both local and national business and furniture forums, classifieds, auction, and lead generation sites in order to put together a comprehensive Ecommerce Marketing plan and executed on all listings and lead distribution.
eBoost Consulting implemented a high level call tracking structure and managed a database of inventory that was distributed to comparison shopping engines and listing aggregation sites.

The Results

Averaged 200+ additional leads per month for over 2 years consecutively from these additional sources, which made up about 40% of overall monthly leads. The faster turnover of inventory allowed the company to bid on more and bigger liquidations and was a critical factor in the healthy sustained growth of the company as a whole.