Pay Per Click Marketing (PPC)

Pay Per Click marketing is a form of Search Engine Marketing in each customer interaction is paid for – whether that is a click, a number of impressions, a lead form, or simply a paid inclusion in organic listings. PPC as a service is often referred to as Search Engine Marketing, or SEM, but should never be confused with SEO (Search Engine Optimization), which refers to clicks and traffic that you do not pay for directly. The most common form of PPC advertising would be the sponsored ads you view on the top and sides of the page when you visit a site like Google, Yahoo or MSN/Bing to search. This service is great for any company that needs a fast increase in traffic and leads and is willing to pay for it.

The eBoost Way

We realize that the concept of pay per click marketing has slowly turned into a seemingly transactional service. On the surface it seems simple enough; just pick some words that you’d use to find your company online and write an ad trying to get people to click. What all the transactional style PPC companies are missing is the power behind a quality PPC strategy that is implemented from the start and then optimized to perfection using hard data and expert insight.

Whether your company is a high inventory ecommerce site, a serviced-based lead generation site, or an infomediary, there is place for PPC in your marketing strategy. Depending on your organizational goals we research the best keywords for you to include, and exclude, from your campaigns. We are able to group these high quality keywords with descriptive and compelling ads that bring targeted and relevant traffic to your site, resulting in well qualified leads.

One major standpoint we take is never to base your PPC account on your adspend. Any company that sets up a PPC campaign that way is going the wrong direction. This incentivizes the agency to increase ad spend with less regard for efficiency and cost per conversion. Our goal is to get you more quality, targeted traffic that costs your less per conversion over time. Through detailed optimization of what keywords, ads, placements and bids make the most money for your organization, we lower your costs and increase your leads. Our goal is always to increase your return on ad spend.

At eBoost, our goal is to leverage both short term and long term initiatives to make the most of your business now and in the future. PPC is a great initiative for both immediate return and long term ROI, and helps establish a continued long term web presence for your brand.

Case Study

Situation

A television lift mechanism company is higher end than many cheap foreign competitors but is not yet recognized among it’s higher end competitors. The lack of brand awareness is affecting web traffic and ultimately sales.

Challenge

While the product itself is superior to many cheaper versions, the brand recognition and quality of website need a bit of a facelift. They key selling point of this company is it’s best-in-industry service. If we can get people to call, the employees will sell them with their knowledge and expertise. We need to find a way to get the phone to ring while the other aspects of the business are being upgraded.

eBoost Solution

eBoost Consulting used a persona driven strategy for a robust PPC campaign. This campaign was kept in line with the goals and direction of the other initiatives being utilized. The goal was that it would eventually be tailored down as the other initiatives became more prominent.
eBoost Consulting spent 6 months optimizing the campaigns for Google, Yahoo & MSN platforms. This was done utilizing advanced targeting, bidding and optimization strategies as well as working hand in hand with the company to react to industry fluctuations.

The Results

Over a 6 month period cost-per-conversion was reduced by more than 40% and the number of leads increased by 335%. The extra revenue was reinvested into other online marketing initiatives including SEO, Analytics Consulting, and Email Marketing.