Conversion Design Case Study

Home of Décor

Situation

One of the first in the home decorating products category, Home of Decor's marketing communications needed consistency and its organizational team needed to be on the same page. Its website was outdated and not reflective of the company brand. Customers were turning away in droves as evidenced by high bounce rates and low conversion rates throughout the website.

The Old Design:


Challenge

As one of the first big players in its industry, Home of Décor relied on its “first-place” for much too long and its value paid the price. With brand equity decreasing, all critical business functions were misaligned with the cost-conscious consumer when its business model depended on communicating its value.

eBoost Solution

  • eBoost Consulting interviewed key Home of Décor stakeholders to receive customer insights that would help formulate the customer-centric business strategy. The end result was a comprehensive, balanced marketing portfolio of Conversion Design, PPC marketing, Email marketing, and Search Engine Optimization.
  • eBoost Consulting went through the entire Conversion Design process with Home of Décor creating Personas, Plausible Use Case Scenarios and Wireframes.

    • The Personas:


  • eBoost Consulting’s partner agency utilized these data points to redesign the site to focus on the value of Home of Décor’s brand and diverse product line.

The New Design:


The Results

Home of Décor has seen a 104.32% increase in conversion rates over the past year. Conversion rates doubled despite the impact of a declining economy that claimed many of Home of Decor's competitors. With the economy showing signs of improvement, Home of Decor is regaining previously lost market share and is in position to thrive into the future against a newly thinned-out competitive landscape.

Next Steps

eBoost Case Studies

Conversion Design Case Study

Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »

eBoost Articles

Six Can't Miss Steps to Conversion Rate Optimization

If you are like most of our clients, you're probably looking to increase the number of leads, sales, and overall value that you provide your customers. We feel your pain, we've felt how you do, and we've found a solution! But contrary to what HIPPOs (Highest Paid Person's Opinion) say, driving more traffic is not the answer. ... read more »

Did You Know?

The average conversion rate of returning visitors is 1.70%