Conversion Design: Maximizing Your Site's ROI

How old is your company?

• N/A
• 0-6 months
• 6 months - 1 year
• 1-2 years
• 2-4 years
• 4+ years

How many employees do you have?

• N/A
• Just me (and my co-founder)
• 3-10
• 10-30
• 30-100
• 100+

How many dedicated marketing team members do you have?

• N/A
• <1
• 1-2
• 2-10
• 10+

What is the highest level of entrepreneurial experience achieved by anyone on your management team?

• N/A
• Running a lemonade stand and reading Fast Company magazine
• Running a successful small business or franchise
• Founding or working as an early employee at a successful startup
• Growing and selling, or taking public, one or more companies
• Other

My product is

• N/A
• An improvement on an existing product/idea
• A brand new product/service, but with many substitutes existing in the market
• A brand new product/service that has few substitutes
• Other

What stage is your product?

• N/A
• An idea
• Prototype/under development, with research and a business plan to back it
• Beta ' I'm ready to sell a limited amount'
• Ready to sell as many/much as possible and we're making revenues
• Other

Level of funding:

• N/A
• My savings and credit cards
• Friends and family
• Angel investors
• Series A or greater venture funding
• Other

Monthly marketing budget size?

• N/A
• $0-$300
• $300-$1,000
• $1,000-$5,000
• $5,000-$15,000
• $15,000+

How are you currently marketing your product(s)?

• N/A
• None. If you build it, they will come
• Basic website, writing a blog, not paying for anything
• Some paid advertising, but I'm not really touching it or sure its impact
• Keyword targeting optimized daily, track email metrics by customer segment, started an affiliate marketing initiative

What is your potential customer market size?

• N/A
• 10-1,000
• 1,000-10,000
• 10,000-100,000
• 100,000-1,000,000
• 1,000,000+

Currently, how many customers per year do you need to acquire to be successful?

• N/A
• 0-10
• 10-1000
• 10,000-100,000
• 100,000+

One year from now, how many customers per year do you need to acquire to be successful?

• N/A
• 0-10
• 10-1000
• 1,000-10,000
• 10,000-100,000
• 100,000+

A new customer is worth:

• N/A
• I'll figure out how to make money later
• A onetime amount
• A set, regularly reoccurring amount
• A variable amount, based on their actions
• Other

My customer (or potential customer):

• N/A
• Hasn't fully been identified
• Has given me positive feedback
• Has placed pre-orders/signed up for the release
• Has purchased my product, has placed repeat orders, has referred other customers
• Other