Thanks to a new software called WorkplaceViewer from Google, I can see that 70% of your employees are on Facebook and Twitter right now. Ok, I’m kidding (...or am I?) but it is safe to assume that your employees use at least one of these social media tools professionally or personally during work...and that could be a potential problem for your company – here are some examples:
And the list goes on. There are numerous examples of security and confidential concerns and inappropriate behavior on social networks. Open social networks were originally intended for consumer use, not corporate use. Nonetheless, as adoption and dependence on these communication tools permeate the workplace and work/life mix, the use of social media is driving a legal implication. Regardless of your company type, there’s one thing that you must absolutely do - create a social media policy.
Creating a corporate social media policy is typically confounding to most companies. And usually, the marketing team is tasked with figuring it all out which is an unproductive exercise at best. Universally, clients ask us where they start. Truth be told, there is no one best way. There are as many different approaches to developing a corporate social media policy as there are in developing a social media marketing plan. However, there are best practices to guide you. Here are the best practices to create a corporate social media policy:
The best treatment for social media backlash is prevention. Don’t fall victim to security traps and professional faux pas. Follow these best practices and create your corporate social media policy.
Having trouble getting started? Try this Corporate Social Media Policy Template [PDF] as a base and customize from there.
- Johnny Chan, CMO, eBoost Consulting
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