Allison Heinrich, Junior Consultant, eBoost Consulting
Evaluating the key components to a successful email marketing campaign will change the way you view your relationships with customers. Effective email marketing campaigns generate a high ROI and lead to more referrals, purchases and most importantly, brand evangelists. It's not just about acknowledging them for their loyalty, but to add value to your company in a way that inspires continued commitment and directly impacts how people interact with your product or service.
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Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
Lean Startup Methodology will help you validate key assumptions about your product or business, which leads toward eventual success. ... read more »
Return On Advertising Spend (ROAS) is a simple calculation to quickly determine the effectiveness of a campaign. It is calculated by dividing Total Revenue by Total Cost.