Email Marketing Case Study
Situation
A specialized organic pet food company needed to increase the percentage of online sales versus in-store sales. An large amount of product was being sold via wholesale distribution and in retail stores. Profit margins were much higher selling directly online and they needed that extra margin to profitably grow the business.
Challenge
While customers were still brand loyal to the company, it was much cheaper for them to purchase the products in a local store due to the high shipping costs associated with the online sales. In order to offset the customers who were now purchasing the product locally they needed to find new ways to increase revenue through their online channel.
eBoost Solution
- eBoost Consulting put together a multi part email campaign to leverage their current customer data base. Tactics of this strategy were: an information focused newsletter, promotional sends for events like consumer pet birthdays, and an extensive tiered reward program to encourage repeat purchases.
- eBoost Consulting built their customer data base by incorporating a referral program in which both the current customer and potential new customer were incentivized to spread the word about the company and its products.
The Results
Over the next 6 months, email marketing initiatives drove 506% more traffic to the website and online revenue from email increased 292%.
Next Steps
eBoost Case Studies
Conversion Design Case Study
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
eBoost Articles
Your List Source Will Affect Your Email Campaign for Life
The choices you make about your email list now will affect your email and potentially your brand and business for the life of the campaign and beyond. Let's go over your main options for email list resources, in order from worst to best source.. ... read more »
Did You Know?
The average Email Conversion Rate is 3.30%
