A specialized organic pet food company needed to increase the percentage of online sales versus in-store sales. A large amount of product was being sold via wholesale distribution and in retail stores. Profit margins were much higher selling directly online and they needed that extra margin to profitably grow the business.
While customers were still brand loyal to the company, it was much cheaper for them to purchase the products in a local store due to the high shipping costs associated with the online sales. In order to offset the customers who were now purchasing the product locally they needed to find new ways to increase revenue through their online channel.
Over the next 6 months, email marketing initiatives drove 506% more traffic to the website and online revenue from email increased 292%.
Conversion Design (or persuasive website architecture design) looks at design tactics that encourage customers to take a desired action or actions. This takes into account customer behavior prior to the design phase and outlines information architecture, plausible user case scenarios and wireframes based on the customers’ needs not the graphic designers creative vision. ... read more »
Ten items vital to the success of your email campaign. ... read more »
The average Email Conversion Rate is 3.30%