At the same time Facebook was born, QR codes quietly emerged. Created by Toyota subsidiary Denso-Wave in 1994, QR codes are two dimensional barcodes that can be scanned by any smartphone using one of the numerous free barcode scanners available on the mobile app market today. Once scanned, the smartphone can load a specified website or walk the user through a desired action (e.g. downloading contact information). Because they are two-dimensional, QR codes hold much more information than their one-dimensional cousins which you see every day on most products available for purchase. QR codes are an extremely useful link between the on- and off- line worlds and can be a great tool to use in creating a fully integrated marketing campaign. Fun facts about our friendly four sided friends:
Using QR codes is simple, straightforward, and easily trackable. Visit qrcode.kaywa.com or qrstuff.com to set up your own QR code instantly. Enter the action you wish the QR code to have once scanned, and then set the action's parameters (e.g. a re-direct to a URL of your mobile site). Remember that QR codes contain unique links; use unique links for each campaign to measure its success.
QR code use can take many forms. Try integrating QR codes into your marketing efforts to connect your on- and off- line experience:
Be creative and use QR codes to link customer experiences in the on- and off-line world. Have a QR code success story? Share it with us by emailing firstname.lastname@example.org.
Explore how other companies have used QR codes through these case studies.
Jen Morris, Associate Consultant, eBoost Consulting
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Between January 2008 and January 2009, the number of daily mobile Web users doubled.