Jen Morris, Associate Consultant, eBoost Consulting
What takes less than a day and can increase revenues ten-fold? Conversion rate optimization (CRO), the process of creating an experience for your website visitors with the goal of increasing the percentage of those visitors that convert into customers. Every website owner should without a doubt engage in ongoing CRO. With your website as a key part of your marketing strategy, systematically refining your website can result in your very own $1,000,000 title.
In this webinar we will look at CRO framework, the components of CRO, examples of creative CRO strategies, and we will discuss how to develop and execute your own CRO strategy. You will leave this webinar with an actionable framework for CRO and a variety of tools to get the job done.
These slides total 72 and do not include intermediary animation. (3.77 MB PDF)
These slides total 321 and do include intermediary animation.(4.2 MB PDF)
One of the first in the home decorating products category, Home of Decor's marketing communications needed consistency and its organizational team needed to be on the same page. Its website was outdated and not reflective of the company brand. ... read more »
The relationship between a marketer and a designer can be tricky. By function, they should be symbiotic in existence - marketing needs design to visually convey the messaging marketing is responsible for, and design needs marketing to integrate the pieces that design is responsible for. ... read more »
The average conversion rate of returning visitors is 1.70%